UI Design / Promise by Effy / 2024
Site enhancement
I collaborated with a web developer to enhance the site experience for the Engagement Launch. We redesigned the menu based on competitive research and improved the filter system to help users easily find their perfect engagement ring.
Overview
User Journey
Competitor Research
Menu Redesign
Icon Design
Web Design
Mobile Design
Responsibilties
Product Landing Page
The image on the left showcases Shopify's standard template, which lacked filtering options. By integrating image and icon-based filters, we enhanced the interactivity of the landing page, making it not only more engaging but also visually intuitive for users, improving their overall navigation and shopping experience.
Before
After
I implemented an exposed filter to streamline the selection process, allowing users to easily choose their desired style, stone and metal color. By limiting the options to these two key filters, I aimed to simplify the decision-making process without overwhelming users, ensuring a more focused and efficient browsing experience.
