360 Campaign / Effy Jewelry / 2023
Value Vault Trifold
I led the art direction for this trifold project, managing it from concept to production. The goal was to create a simple, clear promotional flyer, using minimalistic photography to effectively highlight the products and text.
Associate Creative Director: Dina Cheng
Copywriter: Catherine Halpern
Photographers: Tom Hayes
Overview
Shot List
Art Direction Concepting
On Set Art Direction
Image Selects & Cropping
Retouching Feedback
Print Design
Responsibilties
This flyer was created for Effy Jewelry’s cruise customers as a promotional piece. We incorporated the brand's signature teal color for consistency and visually separated each collection using different background colors.
Still Life Photography
