Digital Design / Promise by Effy / 2024
Holiday Refresh
Promise by Effy launched a holiday collection from end of the year gifts to Valentine’s Day. I was assigned to work on all digital assets for this refresh
Associate Creative Director: Kristie Lee
Copywriter: Isabel von Fluegge
Photographer: Matthew Kristall
Overview
Image Selects & Cropping
Retouching Deedback
Web Design
Emails
Paid Ads
Responsibilties
Homepage Tiles
Each week, I designed and updated the homepage tiles to showcase new collections, ensuring visitors were directed to the latest drops. I also refreshed the 'New Arrivals' tile on the right with each new collection launch.
Holiday Collection Page
For the holiday collection page, I curated all the drops into a single landing page, providing users with an collected view of every collection in one place.
