3D Animation / EFFY Jewelry & Promise by Effy / 2025
Giving Breath to Jewelry
To support each campaign and marketing assets, we created paid ads and social 3D animations to increase engagement.
Digital Image Director: Jose Musse
Copywriter: Isabel von Fluegge
Overview
Responsibilties
Story Board Creation
3D Rendering Oversee
For Valentine’s Day campaign, I came up with a storyboard to come bear pendant come to life. We wanted to make something lighthearted to bring smiles to our audience.
Beffy the Bear
For holiday collection, we highlighted each drop every week. To make each drop more unique, I created story board to create 3D animation. We used these asset for social, emails and paid ads.
Coil ring animation on right highlighted sparkly diamonds of pave coil ring. The animation moved in followed coil to reveal the full ring.
Holiday Collection 3D Animations
For this east west necklace, I used the playfulness of the name into a simple motion of pendant swinging left to right