Art Direction / Promise by Effy / 2025

Spring Campaign Refresh

Overview

Promise by Effy launched lab grown diamond engagement brand. It celebrated special milestones while caring for quality and craftsmanship.

Associate Creative Director: Kristie Lee
Copywriter: Isabel von Fluegge

Shot List
Art Direction Concept
Image Selects & Cropping
Retouching Deedback
Website Refresh
Emails
Social Content Concept

Responsibilties

Promise_PreSpring_Evergreen_01-R4.jpg
Promise_PreSpring_Evergreen_03-R4-extended.jpg
Promise_PreSpring_Evergreen_04-R4.jpg
Promise_PreSpring_Evergreen_02-R4.jpg

Building on the existing spring assets, I created new content designed to increase audience engagement, incorporating dynamic GIFs and 3D animations for a more interactive experience.

Social Contents

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Star.gif
Mommy_Me.gif
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360 Campaign
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3D Animation