360 Campaign / Promise by Effy / 2024

Engagement Campaign

Overview

Promise by Effy launched lab grown diamond engagement brand. It celebrated special milestones while caring for quality and craftsmanship.

Associate Creative Director: Sarah Powell
Copywriter: Isabel von Fluegge
Photographers: Ingmar Chen & Ryan Jenq

Model Casting
Styling Board Creation
On set
Image Selects & Cropping
3D Ring Rendering
Retouching Feedback
Site Experience
Digital designs (.com, emails, paid ads)

Responsibilties

Model Casting

I cast real-life model couples for this campaign to capture authentic interactions between them. The goal was to create a joyful mood, celebrating the special milestone of purchasing or receiving an engagement ring.

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Still Life Photography

We aimed to achieve fresh, crisp lighting for the still life shots to highlight the diamonds. The rings were photographed in a soft promise light teal color background, and we enhanced the imagery with a gradient effect in post-production to reinforce the Promise branding.

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Marketing Assets

I designed the homepage, emails, and various marketing assets for the Engagement Launch. Our goal was to promote lab diamonds while emphasizing their high quality. To build trust with our audience, we carefully curated the page with concierge services and educational content to provide valuable information.

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Art Direction