Value Vault Trifold

My primary responsibilities included conceptualizing and developing the visual direction, with a particular focus on utilizing EFFY's signature teal color to effectively communicate with cruise customers. I was tasked with designing the layout to ensure alignment with the brand’s identity while addressing the specific needs and preferences of the target audience.

Brand: EFFY
Associate Creative Director; Dina Cheng
Copywriter: Catherine Halprin
Photographer: Ryan Jenq