Beffy the Mascot

For our Valentine’s Day campaign, I collaborated with the digital image director to bring our new mascot, Beffy—a charming blend of a bear and our brand Effy—to life. We envisioned Beffy flying high with balloons to showcase our popular Beat Pendant Necklace, creating a vibrant and heartwarming visual for our social media and homepage. This imagery was designed to capture the essence of love and celebration, perfectly highlighting the elegance of the Bear Pendant Necklace while engaging our audience with Beffy's joyful presence.

Brand: EFFY
Associate Creative Director; Dina Cheng, Olivia Ing
Video Director: Jose Musse