Celebrating Love

In this capacity, I collaborated closely with the associate creative director and worked directly with the photographer to achieve a unified visual direction. I oversaw the lighting and direction on set, provided detailed feedback for retouching, and ensured that each visual element aligned with the brand’s aesthetic and messaging. This project underscores my ability to merge creative vision with technical precision, resulting in a refined and impactful campaign.

Brand: Promise by EFFY
Associate Creative Director; Sarah Powell
Photographer: Ingmar Chen